More Than a
Campaign
Live Well with ColdwellSM is more than a campaign,
it’s a philosophy.
It redefines the role of a real estate agent from transactional to transformational, positioning you as a trusted advisor in every moment that surrounds home.
From milestones to everyday living, it’s about helping people live better — not just move.
What It Means
for You
For affiliated agents, Live Well with Coldwell creates a more meaningful way to connect with clients.
It helps you:
- Build deeper, more emotional relationships
- Stay relevant beyond the transaction
- Create stronger long-term loyalty
- Differentiate yourself in a crowded market
A Brand People Connect With
Today’s consumers aren’t just choosing an agent — they’re choosing a brand they trust
and connect with.
That storytelling doesn’t just live online — it shows up at scale. Our campaigns are featured in high-impact, tentpole cultural moments, engaging viewers and placing the Coldwell Banker® brand in the environments where home, community and life are already being celebrated.
By pairing emotional storytelling with data-driven tools like Move Meter®, we’re not just building awareness — we’re shaping how people think and feel about home.
The Coldwell Banker brand has been the #1 rated real estate advertising brand.
ACE METRIX SCORES 2012-2025, REAL ESTATE CATEGORY.
Built for Modern Real Estate
In a world where transactions are fewer and competition is higher, staying connected to your clients matters more than ever.
This platform gives you a way to show up consistently — through storytelling, lifestyle content and meaningful engagement that keeps you top of mind.
A Better Way to Build Your Business
This isn’t about doing more marketing.
It’s about doing more meaningful marketing — grounded in how people actually live, and how you can be part
of that.
Consumers who watched Coldwell Banker® advertising are 4.5 times more likely to work with a Coldwell Banker affiliated agent
(*Coldwell Banker/Quester Consumer Research April 2025)