For 120 years, the Coldwell Banker® brand has helped shape the way people find home. As the first national real estate brand, we’ve guided more home buyers and sellers than any other company in the history of America.¹
Backed today by 93,000+ real estate agents across 50+ countries and territories.²
A lot has changed in 120 years. What hasn’t is what people need most: trusted guidance, proven expertise, and a global network built to help them find what’s next.
¹ Based on the 120 year history of the Coldwell Banker brand and transaction longevity compared to other national real estate brands.
² As of 04/21/2026
The Advantage
Starts Here
A name that opens doors. A platform that helps you grow. A network designed for what’s next.
- Brand power that converts
- Marketing that scales you
- Technology that works for you
- Coaching that compounds
- A global network that moves with you
A Better Way to Build Your Business
Live Well with ColdwellSM isn’t just a campaign, it’s how we show up. For you, that means deeper relationships, stronger loyalty and a brand people connect with.
Built Around Your
Production | Coaching | Wealth | Culture
¹ Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2025. USD$.
² Based on 2025 U.S. closed transactions reported by Coldwell Banker. Results not guaranteed. https://bit.ly/cbglcert
Coldwell Banker Global Luxury®
The Coldwell Banker Global Luxury®
program sets the standard for modern luxury real estate—pairing the heritage of a brand established in 1906 with the elevated marketing, global reach, and discretion today’s clients expect.
Built for agents serving the exceptional, it offers the credibility, bespoke support, and international network. In 2025 alone, the program represented $94.6B in $1M+ sales volume1, and affiliated agents with the Luxury Property Specialist Certification achieved more than 75% higher average sales prices than non- certified affiliated agents2.
120 years of guiding people home
ACE METRIX SCORES 2012-2025, REAL ESTATE CATEGORY.
Your Edge in a
Competitive Market
From national advertising to industry-leading tools, everything is designed to help you stand out and win.
- Coldwell Banker® affiliated agents who utilized offerings within the technology suite were 1.5x more productive. Based on average commission earned and average units closed of active agents that performed an action in at least one of the following offerings in the technology suite between Jan 1st, 2025 and Dec 31st, 2025: Boost, Exclusive Look, ListTrac, the MoxiWorks® products such as MoxiPresent®, MoxiEngage®, and/or MoxiImpress®. Results are not guaranteed.
- Automated marketing + CRM tools
Redfin monthly visitors based on Rocket Companies press release (March 10, 2025)
A Network That
Feels Like Home
One shared standard of excellence. A culture built on collaboration, integrity and ambition.
Experience the CommunityTestimonials
Coldwell Banker Curated
We believe homeowners should have the freedom to decide how to market and sell their home. Our structured launch strategy is designed to test pricing, build maximum exposure, and create a strong market debut.
Validate Pricing
Private Exclusive
Validate your price with thousands of agents across our network of brokerages, gaining early exposure without days on market, price drops, or a rushed timeline.
Expand Reach With No Risks
Coming Soon
List publicly on ColdwellBanker.com and Redfin.com, expanding your home’s reach to 50 million¹ buyers while protecting its value.
Redfin monthly visitors based on Rocket Companies press release (March 10, 2025)
Sell Better
Public Launch
Finally, launch your home across the MLS and all major platforms—backed by insights from early market feedback to fine-tune your pricing and strategy.
Our Entrepreneurial Principles
As a network of entrepreneurs building for entrepreneurs, these are the eight core principles that serve as our guiding lights.
